Just a blank white label, with the intent that you can draw whatever you want on while you're drinking it. Good luck doing anything elaborate, as this is a super easy-drinker. Might want to just grab a 6-pack and stick with 1 can for the drawings. Or better yet, 2 6-packs, draw on 1 can for the entire first 6-pack, then use each individual one in the 2nd pack and see how creative you get. There's some cool pictures of what people did with these on the inter-webs. I am not quite that creative.